悉尼科技大学北京办公室招聘Marketing and Communications Officer丨校代招聘

UTS is a public university of technology defined by our support for the economic, social and cultural prosperity of our communities. We are measured by the success of our students, staff and partners and committed to research, innovation and the dissemination of knowledge of public value. We are, and always will be, an inclusive university.

With a total enrolment of over 44,000 students, UTS is one of the largest universities in Australia. UTS offers over 130 undergraduate and 210 postgraduate courses across traditional and emerging disciplines such as architecture, built environment, business, communication, design, education, engineering, information technology, international studies, law, midwifery, nursing, pharmacy and science.

In line with the UTS model of global practice-oriented learning, many of our students undertake professional practice during their degree. As part of their degree program, students also have the opportunity to study at one of more than 185 universities in about 40 countries with which UTS has exchange agreements.

• support and implement the UTS International Strategy and its broader mission of internationalisation;

  
  

• achieve UTS targets for the recruitment of international students, international student mobility, and partnerships; and,

• provide services to the university as a whole.
  

• UTS International recruitment team

  
  

• UTS China

• UTS Global
  

• Faculty international, marketing and communication teams

• Marketing and Communications Unit (MCU)

• Advancement (including Alumni Relations)

• Web Strategy and Platforms team
  

• UTS College

  
  

• UTS prospective international students

• UTS international recruitment agents
  

• UTS alumni

• University partners

• International service providers (digital agencies, subscriber websites, media buyers, printers, translators and agencies)

• Industry bodies and government organisations (IEAA, AUIDF, ATN, Study NSW, Austrade, DFAT)
  

• Implement international marketing and communication strategies for China and North Asia and collaborate with internal stakeholders to align on the university’s objectives and priorities.
  
  

• Support the International Marketing Manager with briefing, creative, campaign development, evaluation and reporting.

  
  

• Coordinate marketing campaigns to support the university’s international acquisition objectives and align across the customer journey.

• Optimise advertising/media spend and creative for maximum performance.
  

• Assist with events in China, i.e. Open Days (B2C), industry events (B2B)

  .

• Implementation of international marketing and communication strategies to meet university’s international targets and branding objectives.

• Marketing campaigns meet targets and are aligned across the university. Campaigns are reported on and evaluated. Events are supported and targets are met within budget and time restraints.

• Engaging, timely and accurate content produced and distributed, and aligned with international business objectives and customers’ expectations.
  

• Efficient and effective agent communications that meet international business objectives and customers’ expectations.

• Regular and comprehensive market analysis used to inform marketing activities.

• Relationships managed professionally, and services rendered to high standards.
  

• Working with faculties, advertising agencies and administrative units to source suitable material for recruitment agents, applicants, students, graduates, partners and industry.

• Keeping up to date with the latest martech, including digital and social media in China and North Asia.

• Staying well-informed on the international student landscape in Australia and internationally.

• Remaining customer responsive, and keeping up to date on the changing needs of students from diverse cultural backgrounds.

• Meeting competing deadlines and prioritising work.
  

• Demonstrated excellent verbal, written, presentation and interpersonal communication skills (Fluent in English and Mandarin)..

• Skills in lateral thinking, analysis and ability to provide creative solutions to marketing and communication issues.

• Skilled user of computer programs/applications including word processing, excel spreadsheets, database maintenance, email marketing, desktop publishing and social media platforms .
  

• Knowledge of the global trends in internationalisation activities and their impact on international student recruitment.

  
  

• Working knowledge of legislative, governance and quality assurance regulations and issues in international education, particularly in China and Australia.

• A relevant bachelor's degree and professional experience in marketing and communications, ideally in the education sector.
  
  

• Demonstrated experience in digital advertising across Chinese social media and other relevant campaign management in acquisition marketing.

  
  

• Demonstrated experience in producing communications and collateral for various target audiences with differing cultural needs and different social media channels, i.e. PR, WeChat, Weibo.
  

• Experience working with email marketing platforms and customer data/databases.
  

Salary

Negotiable

Location

Beijing

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